Elizabeth Arden Usa
Elizabeth Arden was born Florence Nightingale Graham (1878-1966), is responsible for the company of the same name, which specializes in the cosmetics industry. Shrewd businesswoman, she was among the first to develop a coordinated offer a complete upscale clientele. It shows the world that high-end cosmetics and perfumes can be associated. It also lays the groundwork for an American cosmetics, which do not yet freed from the French model, as was the other flavor in the U. S. that the French perfume. "5th Avenue" is a classic floral for women seductive and elegant, inspired directly from New York and its legendary Fifth Avenue, and is truly a reflection of the dynamism and luxury for the sophisticated woman, and confident. Eight Hour cream, balm to the many virtues that fits every situation is a classic known for its amazing regenerative properties. The cream protects skin from drying and soothes irritation of the skin. As the name suggests, the concept is based on aromatherapy, that is to say, the stimulation of the body and senses by green tea and other valuable species. Elizabeth Arden was born Florence Nightingale Graham (1878-1966), is responsible for the company of the same name, which specializes in the cosmetics industry. Shrewd businesswoman, she was among the first to develop a coordinated offer a complete upscale clientele. It shows the world that high-end cosmetics and perfumes can be associated. It also lays the groundwork for an American cosmetics, which do not yet freed from the French model, as was the other flavor in the U. S. that the French perfume. This is the United States that are found in 40 years two big names in cosmetics. On the one hand Helena Rubinstein, Polish-born, and the other Florence Nightingale Graham in Canada. Ambitious and innovative, the two women will mark forever the beauty industry. Florence's passion for the pharmaceutical, will be born Elizabeth Arden brand, specialized in cosmetics, but also known departments of the perfume and haute couture. The cosmetics brand Elizabeth Arden was created in 1936 by a chemist's daughter, Florence Nightingale Graham. Originally from Canada, where she grew up in a wealthy family, the young woman develops over the years a growing interest in pharmaceuticals. During a stay in New York in 1909, the young woman he meets elizabeth arden usa Hubbard, with whom she associates to start a business of cosmetics. Spending many hours in laboratories, to analyze the needs of skin care, the young Canadian who develops the concepts more and more passionate. His collaboration with elizabeth arden usa Hubbard ending before it even begins, Florence Nightingale Graham decides to put his company alone. Heir to a name extension, the young Canadian chose a symbolic name for his label. She decides to associate with the name of his former collaborator, Elizabeth Arden, the name used by the poet Alfred Tennyson in one of his compositions. Celebrating its entering the field of cosmetics by opening a beauty salon on Fifth Avenue New York, the brand Elizabeth Arden soon to form a customer. Among the best sellers, the product is adopted by all women with a speed still uncommon, this is the Balsam eight hours. Developed by the designer during his adolescence, the product was originally used for the wounds of his horses. Healing, the balm is then recommended for clients with dry hands and lips. Company multiforme, Elizabeth Arden demonstrates from the outset that it tends to go beyond the closed circle of beauty. Producing its first fragrance in 1950, Sunflowers, the brand has to be renewed thereafter by partnering in the production of perfumes by Britney Spears, then Elyzabeth Taylor. It was after a stay in the French capital, the founder of Elizabeth Arden made known U. S. cosmetics unpublished. At a time when the makeup is not yet seen a good eye, the young woman decides to give it a more modern face, and to involve the notion of "makeover". Offering its clients services of individualized care, point of sales of the brand soon merge with the concept of well being. Soon the foundations adapted to each skin tone, or the total look, which coordinates the color of the nails, eyes and mouth, are adopted by the U. S. . Reigning over a company with more than $ 40 million, Florence Nightingale Graham, however, does not stop there. Partnering with designer Oscar de la Renta, the brand takes on a new scale. Drawing on their two models of ready-to-wear, the duo unexpected, but nevertheless successful, will receive during the two years of the collaboration of many accolades. Bought in 1989 by the Unilever group, then FFI, the company finished not to seduce the ladies. Using in the years 2007 to actress Catherine Zeta-Jones, the brand has shown despite his age, his strength of action. Elizabeth Arden, more than a success, has become a myth. . . .