Splendor By Elizabeth Arden
August 1944: Paris is liberated. A man in love wants to create a perfume for his future wife in spite of severe rationing. But love the mountains and blind man, a talented designer Marcel Rochas, decided to capitalize on the scarcity imposed by rationing crystal and alcohol. So he invited the most elegant women in Paris with the Duchess of Windsor, Princess Marina of Greece, the Viscountess de Noailles and the Baroness de Rothschild to endorse the limited deluxe edition of the new fragrance from the postwar period. First smooth the return of peace, this perfume was a triumph and everything was sold very quickly, it was necessary to remanufacture. Women, fashion and perfume are inseparable in the minds of rock: a woman should feel before you even see it loved it again. Woman was not the first perfume by Rochas. Young air, and Audacity Avenue Matignon were created in 1936 but were sold exclusively in salons of fashion avenue Matignon opened in 1925. Woman turned into the head of Marcel Rochas for some time. Marcel Gosset, one of the heirs of Champagne Gosset but converted back to the perfume as it was thought that the champagne and perfume were two luxury products with a lot of things in common, Marcel Rochas helped to transform the dream into reality. Rochas fragrances were born. In November 1943, the two men meet a young perfumer Edmond Roudniska who had already shown with the creation of the scent of you It's Elizabeth Arden in 1939. Marcel Rochas want a perfume that would mark the rebirth of French haute couture at its best. Edmond Roudniska had the gem. Woman was born of this encounter in front of his seductive power of a plum note never used and embellished by an agreement of oak moss and fishing. More importantly, this perfume was the amazing power to fill a room, giving the impression of volume very special. Woman was presented in 1944 Avenue Matignon in an atmosphere of luxury and very fragrant dressed in a crystal bottle numbered and signed Marc Lalique. This bottle was lying in a casket of Chantilly lace, white lace on the inside and black lace on the outside to face the world in the style of the famous actress Mae West holywoodienne. Luxury, precious and feminine attributes seem to be the woman. However, in order to adjust the flavor to the production in commercial quantities, one of Lalique in 1945 had to be replaced by the classical amphora in which woman is still sold. The bottle was inspired by the generous hips Mae West and her narrow waist. This bottle jar should be the signature bottle of Parfums Rochas Chantilly lace which only the changing of colors, Gold Dress (1946), turquoise to Fly (1948), The Pink Rose (1949). In 1987, this fragrance worship, one of the great perfumes of the world, had an aging clientele and Parfums Rochas offered him a rejuvenator. The formula was simplified by perfumer Olivier Cresp to become shorter while maintaining its strength fragrance diffuser. In 1989, Woman reborn, dressed in a black Chantilly lace addressing the new generation of women. The spirit of the creator was preserved. One who introduced the bustier in 1943 and in 1946 created the corset made to his wife, the beautiful Helene Rochas, but also to all women a great gift of love, Wife. An eternal perfume is primarily a luxurious ode to femininity. . . .